Strategy, Creative concept, Campaign



Alken Maes and BUTIK Agency took festival vibes at Pukkelpop to the next level with an extraordinary secret area that became the talk of the town!

A hidden area opening its doors 8 times a day, each time unveiling an insane Desperados party lasting only 15 exhilarating minutes.
Partygoers had the opportunity to completely let loose and immerse themselves in an intense celebration packed with energy, music, and dance—all in a quarter of an hour.

Safety and inclusivity were at the heart of this experience. We’re proud to share that the dedicated party staff were trained by @Well Jong VZW on creating Safer Spaces, ensuring a secure and welcoming environment where everyone could enjoy themselves to the fullest, worry-free.

the Mment

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