Strategy, Creative concept, Campaign



At this year’s Couleur Café festival, BUTIK and Alken-Maes, unveiled an innovative, eco-conscious festival stand for Cristal that was the highlight for many. In a specially designed, secured zone, festivalgoers had the unique pleasure of savoring Cristal beer in a real “boerke”, freshly tapped from large tanks to guarantee peak quality with every sip. Sustainability was at the forefront of this activation; the entire setup was powered by solar panels, echoing Cristal’s commitment to environmental stewardship. Our approach to materials was equally mindful, featuring sustainable elements like lamps crafted from mycelium, underscoring our dedication to eco-friendly innovations. This activation not only elevated the festival experience but also reinforced Cristal’s ecological ethos, setting a new standard for sustainability in event activations.

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